Google Keyword Planner: How To Use The Free Tool For SEO

Don’t get overwhelmed by the wide range of SEO tools. Start by utilizing Google Keyword Planner effectively for your keyword research.

With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming.

There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros.

The number of SEO tools available continues to grow, and it can be challenging to determine which is best for you.

That answer depends on many factors, including budget, team size, and the structure of your business and website.

Do you run a blog or an ecommerce store? Are you at an agency or in-house?

The list goes on, and you don’t want all those options to give you analysis paralysis.

Google Keyword Planner is one of the most common keyword research tools and has been around for quite a long time.

The benefit of using Google Keyword Planner for keyword research is that it is free and uses Google data.

If you don’t know what to use, Keyword Planner is a safe pick that can provide value to just about anyone.

This article will walk you through how to leverage Keyword Planner for your keyword research needs.

What Is Google Keyword Planner?

Google Keyword Planner is a free tool that assists digital marketers in their research efforts, most commonly for search campaigns, both paid and organic.

It highlights various types of “keywords” or “search phrases and terms” related to your business.

Keyword Planner estimates the monthly search volume for specific keywords and the cost of targeting them with a paid campaign.

While Keyword Planner’s original intent was for paid search campaigns, the tool is valuable beyond search engine marketing (SEM).

SEO pros have been dipping into this free tool for years as a free resource for keyword research.

Why Use Google Keyword Planner For SEO?

Google Keyword Planner offers the ability to look for keyword insights for free.

Many tools require a paid subscription, but Keyword Planner is a free alternative that allows you to conduct keyword research.

Keyword Planner has many benefits, including finding new keywords related to your objective and determining how many times consumers search for these each month.

Suppose you don’t have access to any paid tools yet. In that case, Keyword Planner can help you identify what is essential in a keyword research tool so you know what features to look for when shopping around later.

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